Get your story in the media
Parks and green spaces often struggle to have their voice heard or valued, against the tide of other news stories hitting the headlines every day. However the media are increasingly looking for positive 'good news' to balance their overall output - a role for which the our sector has plenty to offer.
The landscape sector can provide a healthy stream of stories about the local community, volunteering, wildlife, events, urban regeneration, climate change and much more. Getting these stories to be noticed can help to raise the highly positive profile of the sector, which in turn can help to protect and enhance them.
The Media Trust have given permission for us to host this resource: 'A charity guide to getting your story in the media' which is equally as useful to many of the non-profits, local municipalities and charitable trusts that are engaged in the Green Flag Award - especially our Community Award winners.
This guide forms part of Stronger Voices, a training programme created in partnership with the Equally Ours and funded by City Bridge Trust, designed to help strengthen the voices of London’s equality sector.
Authors:
THE COMMUNICATIONS TRAINER:
Ruth Peacock is a freelance journalist and media trainer who works extensively in the charity sector.
THE EQUALITY CHARITY
Daniel Wright is Head of News and Planning at Joseph Rowntree Foundation (JRF).
THE MEDIA AGENCY
Ian MacGregor, Editor Emeritus at The Telegraph, offers his ten tips for ensuring that your story strikes journalists’ fancy
The Media Trust is a charity that works in partnership with the media and creative industry to give charities, non-profits and general '4th sector' organisations as well as marginalised groups and young people a stronger voice.
For further information visit www.mediatrust.org
